The billboard, which is seen as an early move to boost his 2027 presidential bid, has instead triggered widespread debate online.
A section of the public has questioned the timing and intention behind the campaign, especially at a time when many citizens are struggling with the high cost of living.
On social media platforms, critics did not hold back, with some labeling Mwangi a “commercial activist.”
They accused him of using grassroots movements, which are meant to empower ordinary citizens, as a way to promote himself politically.
Many Kenyans expressed frustration, saying the message felt disconnected from the realities facing ordinary people.
With rising food prices, high taxes, and limited job opportunities, some argued that leaders and public figures should focus more on offering solutions rather than launching campaigns that may appear self-serving.
The criticism also touched on Mwangi’s personal life, with some users pointing out what they saw as a contradiction between his public messaging and private choices.
They noted that his children attend the prestigious Brookhouse School, an expensive private institution, while he is calling on ordinary Kenyans—many of whom are struggling financially—to support his initiatives.
One social media user wrote that it was unfair to ask for financial contributions from citizens who are already facing economic hardship.
Others echoed similar sentiments, saying that public figures should be sensitive to the current situation before making such appeals.
Some critics went further, comparing Mwangi’s approach to that of President .
They argued that the confidence and style displayed in the campaign reminded them of the Head of State, suggesting that the two may share similar political attitudes.
Despite the backlash, Mwangi’s supporters have defended him, saying he has a right to campaign and express his political ambitions.
They argue that encouraging voter registration remains important, regardless of who is behind the message.