Ruto said drama and film festivals play a critical role in the development of learners and should be treated as structured components of the education system.
He emphasised that the government recognises the value of creative arts in nurturing well-rounded individuals.
“As a government, we have recognised that drama and film festivals are not mere co-curricular activities.
They are integral to holistic development, equipping Kenya’s youth with the skills, creativity, and confidence,” he said.
The President noted that the creative arts provide learners with opportunities to express themselves, build confidence and develop talents that can be harnessed for future careers.
He added that formalising support for such programmes would ensure that more students benefit from structured training and exposure.
Under the directive, the Ministry of Education is expected to allocate resources to support the organisation and participation of schools in drama and film festivals.
This includes facilitation for training, production, travel and other logistical needs associated with the events.
Education stakeholders have welcomed the move, noting that it could address longstanding challenges related to funding and accessibility.
Many schools have in the past struggled to participate in national festivals due to financial constraints, limiting opportunities for learners to showcase their talents.
The Kenya National Drama and Film Festival has grown over the years into a key platform for identifying and nurturing talent among students.
Participants present plays, films, spoken word performances and other creative works, often addressing social issues and reflecting contemporary realities.
Ruto said strengthening the festival framework would not only support talent development but also contribute to the growth of the creative industry in the country.
He pointed out that investing in the arts aligns with broader efforts to create employment opportunities for young people.
