Speaking during a youth engagement forum, Oluoch noted that the IEBC currently has only 1,000 followers on TikTok and that the content shared is too rigid to connect with younger audiences.
She emphasized that TikTok and other social media platforms are increasingly where young people access information, express opinions, and discuss national issues.
However, she said the Commission’s current approach is too formal and fails to capture the attention of this vital demographic.
“Please come talk to these young people in the language they understand,” Oluoch urged, stressing the need for simplified, relatable, and interactive content that explains electoral processes, voting rights, and civic responsibilities.
Oluoch explained that engaging youth effectively on social media is not just about sharing information it is about sparking dialogue, answering questions, and building trust.
She said that young Kenyans are eager to participate in democracy but need communication that is clear, visual, and accessible.
Social media campaigns that fail to meet these standards risk leaving the youth disengaged or misinformed.
The Siasa Place leader also highlighted the importance of understanding the digital culture of young people.
She suggested the IEBC could use short videos, animations, and interactive live sessions to explain how elections work, how to register to vote, and how to verify credible information.
Such approaches, she said, can significantly increase youth participation and foster a sense of ownership in the democratic process.